You too, Victory Records!
Over the weekend I bought tickets to see Envy On The Coast (who are awesome, by the way) in Anaheim next month. Whenever I buy concert tickets, I automatically start looking for music by the other artists playing. I can’t help it, it’s a Pavlovian response. I enjoy shows much more when I’m already familiar with the artists, so I check into any opening acts (and in this case, headliners) that I’m not familiar with.
I’ve run into a problem, though. The headliners on this tour (and one of the few bands playing that have a current release), The Audition, are on Victory Records, and Victory is distributed by Sony BMG’s RED division, and Sony BMG still has its head up its ass regarding digital distribution. Right now, the only way to buy the music I’m looking for online is through iTunes.
I have two problems with iTunes. First, I won’t pay for a DRMed product when alternatives exist. Three of the four major labels (Sony being the only hold out) are now distributed on Amazon MP3 without DRM. EMI, Universial, and most recently Warner have seen the writing on the wall and shifted their sales focus away from physical media. Indie labels have been selling music online without DRM for years. So I won’t pay for broken music.
Before anyone starts up with the piracy argument, let me tell you what my problem is. I work for a major corporation and would like to be able to play my music at work. But because I work for a large non-tech company, administrator privledges on company computers are locked down and controlled via our IT staff at headquarters, who aren’t even in the same state I am. Now, here’s the problem: to play protected iTunes music on a computer, you need to install iTunes, connect to the internet, and sign in. I can’t do any of those things. I could, if I were so inclined, strip the DRM from the iTunes tracks, but in the process I would lose sound quality (and break the DMCA, but that’s a secondary concern), and any audiophile will tell you that iTunes standard AAC is already crappy enough without burning and ripping back.
In fact, sound quality is the second reason I refuse to buy from iTunes. AAC encoding is certainly better than the equivalent bit rate MP3, but standard iTunes tracks are encoded at a crappy level. I have far from perfect hearing, but even I can hear the difference between iTunes and iTunes Plus. The encoding at my two favorite download sites, Amazon MP3 and eMusic is of higher quality than the stuff you get from iTunes.
There seems to be an ideological problem here as well. Tony Brummel, the founder of Victory Records, has criticized iTunes (and by extension, all music download services) because a download service “makes music disposable. It makes it a faceless impulse item. It steals its soul,” by allowing consumers to pick individual tracks to download. He also notes that this ability negatively impacts artist revenue. (Macworld, 2006-02-16)
This argument is full of holes. First, some sales revenue is better than no revenue at all. I rarely buy physical media because I don’t want to store it. A huge portion of the price of a CD is wrapped up in marketing and distribution costs, which I can avoid by buying a digital copy. It scratches and it’s inconvienent. The only exception I make to this is if I pick up an album at a show, where it’s usually less expensive than in a retail store. Besides, the CD is dying. Sony BMG and Victory are still hugely invested in a format whose sales declined 20% this holiday season, while total holiday spending was up 19%.
Even if I only buy a single track off an album via download, that still equates to money I wouldn’t otherwise have spent. Besides, only a tiny fraction of revenue generated from physical media goes to the artist. According to a fantastic article at Wired.com by David Byrne of the Talking Heads, in a typical deal, only 10% of the price of the CD goes to the artist. That’s about $1.60 per CD. To make matters worse, the artist’s cut is even less on iTunes, the only digital distributor that handles Victory Records.
Second, a model exists for album only digital sales. Talk to CDBaby, Mr. Brummel. CDBaby sells only full albums for download and has a variable pricing model, all the things the record labels have been screaming about for years. They currently only handle independent music, but the model exists and works. CDBaby has been in business for 10 years. That’s a lot of independent music sales.
Third, Mr. Brummel’s statement implies that the soul of music is its plastic packaging. The compact disc is the method you use to experience music, it’s not the music itself. Music bought via a download service is no more soulless than music bought on a disc. As the wonderful David Byrne says in his article, “Calling [a CD] music is like selling a shopping cart and calling it groceries.” The medium has nothing to do with the music.
What all this boils down to is, I won’t be buying music from The Audition or Breathe Carolina before the show. Which means I won’t enjoy myself quite as much. Which means I’m less likely to get all caught up in it and buy a t-shirt or poster that I’m probably too old for anyway. Sorry guys. That’s just how it is. I have too many alternatives (read: other bands, upwards of 75% of the market) to waste money on a song in a format that’s broken. Maybe I’ll pick up your album at the show. In the meantime, I have new music from Emery, Aiden, My American Heart, Pierce the Veil, Mayday Parade, and Madina Lake to get me through.
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